Should brands rethink sustainability in beauty?

“Millennials and younger consumers want visible and holistic sustainability: how employees are treated, what products are made from, what causes brands support and more,” reports Nick Vaus.

Vaus offers this tip: If the right questions are asked, at the right time, then sustainability can be woven into a brand’s very purpose at the very outset of brand creation or rejuvenation.

Read more in the Expert’s Opinion: Moving Ahead in Sustainability.